Fresh metaphors

Fresh metaphors

ByJosh Bernoff

Picking metaphors and similes is like picking vegetables — the fresh ones have the most flavor. A good metaphor isn’t as old and hackneyed as the presidential horse race, nor is it as bewildering as a new version of Windows on the first day. Learn from the masters of metaphor, like Matt Taibbi. Metaphors should be clever, but not…

10 writing tips on how to not be boring
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10 writing tips on how to not be boring

ByJosh Bernoff

Business writers are boring. It’s tedious to read their email, Web sites, and white papers. Standing out from this grey background just takes a little color, and it will boost, not harm, your professional reputation. Boring text is not only dull to read, it’s dreary to write. Your readers are seeking information, but you’ve still got a responsibility…