The end of the chase
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The end of the chase

ByJosh Bernoff

Every company must balance its efforts between creating useful products or services and promoting and marketing those offerings. The same is true for individuals like me (consultants, authors, influencers, “thought leaders”). We can spend time building and stoking our audience, or we can spend time developing insights and serving customers with them. Having published a…

How Vox’s whining about author self-promotion misses the point

How Vox’s whining about author self-promotion misses the point

ByJosh Bernoff

In her article “Everyone’s a sellout now,” Vox’s Rebecca Jennings laments the poor, sad situation of authors who’ve found that only by selling out and promoting themselves can they generate books sales. Some notable excerpts: The internet has made it so that no matter who you are or what you do — from nine-to-five middle…