The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….
You should write shorter. You should read Roy Peter Clark‘s book “How to Write Short: Word Craft for Fast Times” to learn how. The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention….