There are four questions you really should answer before setting out on a business book journey. They’ll determine everything from your title to your content to your publishing model. I first created the ROAM test for general business writing. It includes four elements: Readers, Objective, Action, and iMpression. If you’re going to work on something…
Your job is to get tourists to visit Nebraska. What would you do next, assuming suicide or changing identities aren’t viable options? I like what the Nebraska Tourism Commission did, even though their choice of tagline is upsetting people. The question is, what do they do with it now? As the Washington Post reported, the…
The New York Times posted an op-ed from an unnamed “senior official” who is managing the chaos in the Trump Administration. To truly understand what’s going on here, you need to look at the writer’s motivation. ROAM is the perfect way to do that — but in this case, it only deepens the mystery. The…
The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn…
Business writing has only one purpose: to create a change in the reader. If your writing creates no change in the reader, it has failed. This is different from other forms of writing. The purpose of fiction is to entertain. The purpose of media is to get you to read as much and as long as…
Effective writing creates a change in the reader. Whether you’re writing an email, a blog post, or a strategy document, four elements determine your success: Reader, Objective, Action, and iMpression. I use the (slightly skewed) acronym ROAM to keep all four in mind as I write. Readers: Who is the audience? Before writing anything, visualize your readers….