The 3 classes of collaborative and “helpful” reviewers and how to deal with them

The 3 classes of collaborative and “helpful” reviewers and how to deal with them

Reviewers are a pain in the butt. I’m not talking about people who write reviews of your book on Amazon or Goodreads. I’m talking about people who offer their opinions as part of your book creation process. Unless you know who they are and manage them proactively, they will create angst and chaos. To avoid…

How to write a book for multiple reviewers without going bonkers

How to write a book for multiple reviewers without going bonkers

If you are writing a nonfiction book in a corporate setting, it’s likely you’ll have multiple reviewers for everything you write. This applies regardless of whether you’re the author or a ghost writer. And if it’s not managed carefully, this situation has the potential to significantly multiply the workload, reduce your final quality, and blow…

Reading between the lines of maddeningly vague editorial comments

Reading between the lines of maddeningly vague editorial comments

Every piece of business writing needs reviews. Some reviewer comments are specific and helpful. Here’s how to deal with the rest of them. Feedback makes business writing better. A good writer may need to get reviews from technical experts, legal authorities, better writers, copy editors, or clients. But at the typical company, the feedback process…

The reviewers’ memo that will save your sanity

The reviewers’ memo that will save your sanity

Managing reviews of your drafts is a pervasive problem. At my talk to PR professionals this weekend, only one person out of an audience of 150 said her review process worked well. Today, I’ll describe a key element of a disciplined process for soliciting, collecting, and combining reviews: the memo you send to reviewers asking for feedback. The reviewers’ memo: an…