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research interview

The 45-minute research interview
Media | Tips

The 45-minute research interview

ByJosh Bernoff March 12, 2019May 3, 2023

Interviews make your reports and book chapters come alive; the more you can get, the better. To get them, you’re typically asking busy people to give you a little of their time on the phone or by video. How much time? 45 minutes. That’s my magic number, and I’ll explain why. The setup and the…

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