Comparing the Twitter “X” rebrand to other rebranding efforts
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Comparing the Twitter “X” rebrand to other rebranding efforts

ByJosh Bernoff

Twitter rebranded itself as “X.” That isn’t going to accomplish its goals. Why do companies rebrand? Usually, to escape the box they’ve put themselves into. It doesn’t always work, but it’s always expensive. The Twitter rebrand Here’s what Twitter’s home page looks like now. No more cute blue bird. Why? While Elon Musk did his…

The rebranding: FACEBOOK or Zuckerbook?
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The rebranding: FACEBOOK or Zuckerbook?

ByJosh Bernoff

The parent company of Facebook is now FACEBOOK. As rebranding goes, that sucks. I have some better suggestions. “Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own…