Unsurprisingly, Equifax canned its CEO after the recent data breach. Er, not quite . . . actually he “retired.” The company is still caught between being responsible and avoiding blaming anyone. The language in the release — and the company’s own description of itself — reveal just how little the company stands for. Here’s the…
Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved? — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers….
Visions statements inspire. Wells Fargo’s inspired fraud. A close read of the company’s Vision & Values Statement reveals how the bank’s employees took some of the statements in this vision too far, ignored others, and created a corrupt scheme to meet quotas and violate customers’ trust. Elizabeth Warren mentioned the Vision & Values Statement during her withering…