What to expect from your publisher’s marketing and publicity teams
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What to expect from your publisher’s marketing and publicity teams

If you signed a deal with a publisher — traditional or hybrid — they probably made you promises about all the great work their marketing teams can do for you. But the rosy picture you have in your mind about their book publicity probably doesn’t match what they actually can do. Less than half of…

What the Penguin Random House-Simon & Schuster merger means to authors

What the Penguin Random House-Simon & Schuster merger means to authors

The biggest publishing house, Penguin Random House, is merging with the number three publisher, Simon & Schuster. Here’s what that means for you as an author: lower advances, less service, more publisher nickel-and-diming, and still more of the responsibility for success landing on you. Publishing houses struggle to maintain profits and market power in a…

5 bullshit things about book publishing and the reasons behind them

5 bullshit things about book publishing and the reasons behind them

Today I launch #5BullshitThings, an industry-by-industry analysis of the whacked-out way the world works now. I’ll start with book publishing. When rapid change hits stodgy industries you get disruption. Disruption generates cognitive confusion and threatens power dynamics. That, in turn, generates hypocrisy, and incomprehensible behavior. In other words, bullshit. Let’s look at five bullshit things about…