Who leads your book project: your publisher, your editor, your ghostwriter, or you?
Nonfiction books tend to be complex projects, including planning, research, writing, editing, and marketing. Every complex project needs a project manager. Who’s in that role for your book? I’ve seen and participated in book projects that were publisher-led, editor-led, author-led, and ghostwriter-led. All can work. But if you don’t decide who’s the project leader, you’re…