What to expect from your publisher’s marketing and publicity teams
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What to expect from your publisher’s marketing and publicity teams

ByJosh Bernoff

If you signed a deal with a publisher — traditional or hybrid — they probably made you promises about all the great work their marketing teams can do for you. But the rosy picture you have in your mind about their book publicity probably doesn’t match what they actually can do. Less than half of…

How your corporate PR can help you create a sexy book proposal promotion section

How your corporate PR can help you create a sexy book proposal promotion section

ByJosh Bernoff

The marketing section of your book proposal is crucial to getting picked up by a mainstream publisher. If you’re part of a company you’ve lined up help from the company’s public relations and promotions department, you have a huge advantage. Here’s how to describe that asset in the proposal. Making the most of a corporate…