Never use an exclamation point! (And other rhetorical no-nos)

Never use an exclamation point! (And other rhetorical no-nos)

ByJosh Bernoff

If you want to sound like an immature, unprofessional idiot, fill your prose with exclamation points, emojis, superlatives, adverbs, and profanity. Today I’ll explain why people use these rhetorical techniques and how they undermine your meaning. There are no absolute rules about business writing. You are welcome to use any of the elements I describe here….