How Vox’s whining about author self-promotion misses the point

How Vox’s whining about author self-promotion misses the point

ByJosh Bernoff

In her article “Everyone’s a sellout now,” Vox’s Rebecca Jennings laments the poor, sad situation of authors who’ve found that only by selling out and promoting themselves can they generate books sales. Some notable excerpts: The internet has made it so that no matter who you are or what you do — from nine-to-five middle…

Fundamentals of nonfiction book promotion: using PQRST to plan a book launch
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Fundamentals of nonfiction book promotion: using PQRST to plan a book launch

ByJosh Bernoff

The most common mistake authors make is to fail to promote their books. No, people will not discover your book just because it is great. And no, your publisher will not do all the work and tell you what to do. You have to do it yourself. This is hard for authors because the work…