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powerful ideas

The 4 qualities of powerful ideas
Marketing | Tips

The 4 qualities of powerful ideas

ByJosh Bernoff March 16, 2016May 3, 2023

What makes an idea powerful? That’s a question I’ve been pondering for the last five years. Powerful ideas have to be right, new, and big. But they have to be simple, too — or at least simple to express. The realm of pure ideas is Darwinian. Some spread, some die. If you have an idea, you need…

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