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platitude

Beyond meaningless platitudes
Truth and Influence

Beyond meaningless platitudes

ByJosh Bernoff January 16, 2020May 3, 2023

Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting…

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