New Equifax CEO Paulino do Rego Barros Jr. finally gets it right

New Equifax CEO Paulino do Rego Barros Jr. finally gets it right

Equifax interim CEO Paulino do Rego Barros Jr. published a piece in the Wall Street Journal about his company’s response to its data breach. The tone and substance are ideal. Why does it always take at least 3 tries for a company to get its apology and reaction right? The Barros Op-ed works because it’s sincere,…