The second line in my bio is this: “He has contributed to more than 50 book projects that have generated over $20 million for their authors.” A recent reader of this blog seemed skeptical of whether such a statement could possibly be true. Given all the exaggerated claims out there from people about their supposed…
Looking back over 16 years and 57 book projects, one big favorite is a book I edited: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. If you’re a writer or editor, this reflection about that book may get you thinking differently about your own…
I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…