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opportunity cost

The opportunity cost of not writing a book
Books

The opportunity cost of not writing a book

ByJosh Bernoff October 25, 2023October 25, 2023

If you’ve considered writing a book, you have a choice to make. You can get to work on the book, or you can put it off — perhaps forever. Writing a book will potentially establish you as a leading thinker in your space, and get your ideas out in the space of public discussion where…

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