How extra words undermine trust: a case study
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How extra words undermine trust: a case study

Fear makes people hide their meaning with extra words. It backfires. We know you’re afraid. Adding words make people less likely to trust you. A friend forwarded me an excellent example: a 414-word missive about financial improprieties in the school district of Northborough/Southborough, Massachusetts. I know how this letter must have developed: a panicked set of people at the…