Nike hoists up a release about its NBA uniforms from way downtown. Rejected!
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Nike hoists up a release about its NBA uniforms from way downtown. Rejected!

ByJosh Bernoff

When it comes to your passion for the NBA, Nike knows it’s the uniforms that really excite you. They’ve given 110% in their superlative- and jargon-packed press release. My critique feels like a slam dunk; let me know if you think it’s an airball. Here’s yesterday’s Nike release. I’ve put the superlatives and other weasel…