A business model for Medium (and the rest of online content)

A business model for Medium (and the rest of online content)

ByJosh Bernoff

Medium CEO Ev Williams posted that he’ll be pivoting the company toward a mysterious new business model: [W]e are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want…

Forbes bloggers, contributed content, and the decline of editing

Forbes bloggers, contributed content, and the decline of editing

ByJosh Bernoff

Content from an established media site is credible, right? Not when it’s contributed content. Media sites need content; people need to promote their ideas — the web makes it easy to connect them. The only thing lost is editorial judgment. Unlike the native advertising I discussed yesterday, contributed articles are unpaid, unlabelled self-promotion. The person placing the…