Marketing AI depends on knowing what it’s good for. (Hint: It’s not “Dear Sydney.”)

Marketing AI depends on knowing what it’s good for. (Hint: It’s not “Dear Sydney.”)

Google has withdrawn its pathetic “Dear Sydney” commercial, in which a young girl is supposed to use Google Gemini AI to write a fan letter. You can easily place the blame on Google’s advertising team for creating this embarrassing ad, but I think the problem is rooted far deeper. Nobody at Google actually knows what…