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Don’t capitalize Random Crap
Books | Marketing | Media

Don’t capitalize Random Crap

ByJosh Bernoff November 11, 2020May 3, 2023

Even if you feel a need to make your favorite magic words more important, don’t capitalize them in running text. It makes prose look uneven — and makes you look like an eighteenth-century pamphleteer. Do you write to impress? I edit a lot of prose intended for that purpose — including “thought leadership” blogs, business…

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