Adobe acquires Magento to become “shoppable” — and maximally buzzword-compliant
Adobe announced yesterday that it would acquire commerce platform Magento for $1.68 billion. It’s clear that an army of lawyers and PR people spent days crafting the 1001-word announcement, with is laden with highly refined, state-of-the-art tech-vendor bullshit. So let’s take the announcement apart. I’ll highlight jargon in bold and meaningless weasel words in italic, and…