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Josh Bernoff

living in the moment

How analysts and futurists plunder the timeline
Reflections

How analysts and futurists plunder the timeline

ByJosh Bernoff September 7, 2017May 3, 2023

Twenty years as an analyst warped my sense of time. Instead of living in the moment — I foraged, looking back, around, and forward for evidence and opportunity. To the analyst or futurist . . . The past is research fodder The analyst is constantly gathering fuel for arguments. The best fuel is lying around…

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