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Why product warnings backfire
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Why product warnings backfire

ByJosh Bernoff August 13, 2018May 3, 2023

This weekend I bought a Black & Decker cordless screwdriver for $18.99. It’s an underpowered little gadget that runs on batteries, but it’s just right for the job I had, driving some brass screws into pilot holes without stripping them. And it came with a little something extra: 700 square inches of instructions and warnings….

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