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How to think bigger for your book
Books

How to think bigger for your book

ByJosh Bernoff April 9, 2024April 9, 2024

A nonfiction advice book makes a case for an idea. The basic structure is like this: That’s fine. And depending on how much detail you go into, that could be five to 15 chapters or 30,000 to 70,000 words of advice. But if that’s all you do, you haven’t gone far enough. How to think…

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The last chapter of your business book
Books

The last chapter of your business book

ByJosh Bernoff March 5, 2019May 3, 2023

How do you end your business book? Many just fizzle. Here’s how to leave your readers on a high note. I already wrote about how the first chapter is the scare-the-crap-out-of-you chapter. And I explained how to write all the other chapters. But once you’ve said all you need to say, what’s left to say?…

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