Ask Dr. Wobs: How do you get people to read to the bottom?
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Ask Dr. Wobs: How do you get people to read to the bottom?

I recently received this query from a loyal reader: In an era where merit is accorded on the basis of social media ‘likes’ and increasing numbers of TLTR [too longer to read] messages I would like to (read) your comments on how to get the audience to ‘read to the bottom.’ Good question. Is “read…

Responding to objections to “Writing Without Bullshit”

Responding to objections to “Writing Without Bullshit”

A lot of people think my writing advice is wrong. When you apply the principles in my book at work, you’re going to encounter resistance, because the way I teach writing is not conventional. Here’s a set of objections and counterarguments for when people tell you you’re doing it wrong. Business writing has worked fine for many…

How to change a bullshit culture without losing your job
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How to change a bullshit culture without losing your job

It’s just no fun if you’re the only one in your organization dedicated to clear, bold communication. Don’t stop there, spread the word. Here’s how to do it effectively. If your company, department, or workgroup doesn’t put a premium on clarity, it’s your job to change it. Remember the Iron Imperative: The Iron Imperative: You…