ibm Archives - Josh Bernoff

IBM takes a stand on race and bias

ByJosh Bernoff June 9, 2020May 3, 2023

IBM’s CEO sent a letter to Congress regarding technology and racial justice reform. It’s notable for taking a clear stand on ways to use technology to promote more opportunity, rather than as a tool that could be abused by law enforcement. Analyzing Arvind Krishna’s letter Here’s what IBM CEO Arvind Krishna wrote, with my commentary….

Marketing

Why is IBM hiding the strikingly attractive analysts on its business-to-business team?

ByJosh Bernoff March 12, 2018May 3, 2023

IBM is using good-looking women to get you interested in their business-to-business services. Are you cool with that? I was reading an article on MSNBC about Donald Trump having an imaginary phone call with the North Koreans when I saw this ad panel at the bottom of it: I was immediately intrigued. Cognitive capabilities in…

ibm

IBM takes a stand on race and bias

Why is IBM hiding the strikingly attractive analysts on its business-to-business team?

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