Happy passengers matter, even if an airline study couldn’t prove it

Happy passengers matter, even if an airline study couldn’t prove it

An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You…