The Martin Merzer note about hurricane reporting shows how to write in a crisis
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The Martin Merzer note about hurricane reporting shows how to write in a crisis

ByJosh Bernoff

Martin Merzer spent over 40 years reporting from places like Jerusalem, Iraq, and Afghanistan — and hurricanes in Miami. As I read the note he shared with reporters preparing to report on hurricanes, I was struck by how relevant it is for anyone writing in a crisis — and these days, it seems we’re always…

With Hurricane Harvey approaching, the Weather Channel wastes copy on weather porn

With Hurricane Harvey approaching, the Weather Channel wastes copy on weather porn

ByJosh Bernoff

Hurricane Harvey looks like a devastating storm. But with the media deploying superlatives so frequently, is there any capacity for alarm left for this actual emergency? I analyze the lead hurricane article from The Weather Channel for precision, clarity, and effectiveness. The lesson here: context is crucial when describing a potential disaster. Start with this:…