If you’re an expert, reporters may call you — especially if your opinions on a topic rank on Google. What a great opportunity to spread your knowledge and reputation! Don’t blow it. Today, I drafted an op-ed for the Boston Globe with a hook in today’s news. I emailed three authors whose opinions I knew…
An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You…
There’s been a little trouble over at United Airlines. But new CEO Oscar Munoz’s platitudinous email to frequent flyers makes it sound like everything’s great. He missed the opportunity to transform the airline and tell the truth about it. United is the worst major U.S. airline, which, given the pathetic state of US air travel, is…