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Inovalon’s impenetrable Web description and how to fix it
Marketing

Inovalon’s impenetrable Web description and how to fix it

ByJosh Bernoff April 3, 2015May 3, 2023

It’s not that hard. People who visit your Web site want to know what you do. If you can’t describe your company simply in a few sentences, you’re screwed. Which is why I was astounded when a visitor to this blog suggested I look at the site for Inovalon. This is where clarity and brevity…

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