There is truth on the net. There are lies. Have you taught your children how to tell the difference? I’m currently homeschooling my 16-year old. They are right now working on a research paper I assigned. I began to ask myself if my kid has the skills to know, not just how to search, but…
Google CEO Larry Page’s reorg announcement — about creating a new parent company called Alphabet — is clear, direct, and personal. It’s way better than any press release. You should learn to write like this. Frankly, I had just been reading all the articles attempting to “clarify” this announcement until I finally read Larry Page’s post…
Writing as a Forbes contributor, Steve Denning makes a great point in his analysis of the failure of Google+, Google’s social network. “Google’s mission statement is clear and simple, but wrong,” he writes. Here’s that mission statement: Google’s mission is to organize the world‘s information and make it universally accessible and useful. As Denning puts it:…
Do your customers know who your company is? Do you? After my critique of Inovalon’s impenetrable “Who We Are” page, I began to wonder about purpose statements. My hypothesis is that companies with powerful, clear, differentiated statements about who they are have more effective employee teamwork and strong brands. Note that I don’t say that the statement causes…