Straight talk about how to come up with a book title

Straight talk about how to come up with a book title

ByJosh Bernoff

It’s time to come up with a title for your book. “I want something iconic,” you’re thinking. “Like Lean In. Or The Tipping Point. Or Made to Stick.” You are deluded. And your delusion is leading you astray. These books sold because of huge promotion (Lean In) and incredible ideas and writing. You think they are great titles…