Velcro, singing lawyers, genericide, and what you need to know about trademarks in writing
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Velcro, singing lawyers, genericide, and what you need to know about trademarks in writing

Let’s talk about trademarks in writing, genericide, and and why this video about Velcro exists: When a company’s product and marketing take off, it dominates its category. As a natural result, its name becomes synonymous with the category — a process called genericide. When the public can’t tell the difference, the trademark becomes generic, and…