People think profound advice demands sweeping generalizations. “Think before speaking.” “Build habits systematically.” “Avoid passive voice.” These are fine. But generalizations piled upon generalizations rapidly become tedious. Specifics are what keep your reader reading and relating. So be specific. People think it’s mundane to cite details. The opposite is true: the more grounded your prose…
James Damore, a Google engineer, published an internal manifesto about gender and discrimination at the company. He’s either a sexist tech bro or a First Amendment hero bravely proclaiming forbidden truths, depending on your perspective. His generalizations about how women think are the problem here — they’re what got him fired. A fresh look at the…
“What’s wrong with millennials?” What’s really wrong is anyone who thinks they can characterize an entire generation. A video, which I’ve embedded below, purports to explain everything about millennials in the workplace. It’s from “Inside Quest” and has accumulated 61 million views. Tom Bilyeu, the interviewer, is cofounder of Quest Nutrition. Strangely, there is no…
I’ve written about law firm Mossack Fonseca’s wimpy response to the Panama Papers leaks. But what about the anonymous whistleblower who leaked them, “John Doe”? His followup contains direct, clear, definitive statements, which are convincing, and vague, murky generalizations, which aren’t. There are lessons here for everyone who writes in business. Below are excerpts and commentary. (While I…
While generalization in writing is a sin, drawing broad conclusions about a whole generation is far worse. Alexandra Levit’s piece about Generation Z in the New York Times is a great — that is, awful — example. The sin of generalization has three basic flavors: generalizations hedged with weasel words; unsupported broad, sweeping statements; and generalization from one…