GE’s future is digital, says CEO John Flannery. Does that mean anything?

GE’s future is digital, says CEO John Flannery. Does that mean anything?

ByJosh Bernoff

We use some words so often they lose meaning. “Digital” is one of those words. When GE CEO John Flannery says the future is digital, I get confused. If I’m too dumb to understand this, how many of his other readers are similarly ignorant? A little more clarity — and a review from an editor…

A passive-aggressive shareholder letter from GE CEO Jeffrey Immelt
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A passive-aggressive shareholder letter from GE CEO Jeffrey Immelt

ByJosh Bernoff

Jeffrey Immelt, CEO of GE, just published his company’s annual report and shareholder letter. It starts off with a veiled protest about the state of the world and the challenges it has created for GE’s leadership. The lede demonstrates clearly how people who want to accuse without naming names (Trump! Trump!) use passive constructions to generate doubt….