On retainer: the economics of retainers for editors and other professionals
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On retainer: the economics of retainers for editors and other professionals

I usually charge people by the project. But for some ongoing relationships, I charge a monthly retainer. While this arrangement is good for freelancers, clients need to think carefully about whether it’s appropriate for them. How a retainer arrangement works Here’s the mechanics of a retainer arrangement, or at the least the kind that I’ve…

“You really should charge for this,” said the tech bro
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“You really should charge for this,” said the tech bro

So, I’m lined up to do a consultation with this guy from Silicon Valley. He’s very well connected there, so he tells me. This is a pretty typical session for me — a 30-minute discussion of needs and publishing alternatives with an aspiring author. I typically do three of these a week. And they’re free…

Content marketing for freelancers: notes on tone and content

Content marketing for freelancers: notes on tone and content

When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…

Who deserves a reply? Take the “No Ghosting” pledge.

Who deserves a reply? Take the “No Ghosting” pledge.

One terrible thing that happens in professional circles is “ghosting” — failing to reply to someone after an exploratory conversation. It’s rude after a date, but inexcusable after an interview. Let’s talk about who deserves a reply and what kind of reply you owe them — or don’t. Who deserves a reply? Not everybody. If…