Content marketing for freelancers: notes on tone and content

Content marketing for freelancers: notes on tone and content

When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…

Who deserves a reply? Take the “No Ghosting” pledge.

Who deserves a reply? Take the “No Ghosting” pledge.

One terrible thing that happens in professional circles is “ghosting” — failing to reply to someone after an exploratory conversation. It’s rude after a date, but inexcusable after an interview. Let’s talk about who deserves a reply and what kind of reply you owe them — or don’t. Who deserves a reply? Not everybody. If…

A generic pitch won’t win a big contract. Here are 5 tips that will.

A generic pitch won’t win a big contract. Here are 5 tips that will.

I’m affiliated with a ghostwriting agency. The way they work is simple: they send an opportunity to their mailing list every week or two, and anyone on that list can respond. I’ve snagged the opportunity every single time I’ve pitched them, but I recently communicated with a woman who’d failed every single time. Reviewing her…