When is it fair use to quote research from Gartner or Forrester?

When is it fair use to quote research from Gartner or Forrester?

When independent analyst Zeus Kerravala wrote up his own analysis of a Gartner “Magic Quadrant” review of vendors offering Contact Center as a Service (CCaaS), Gartner insisted that his use of their graphic was a copyright violation. He ended up taking down the post. But the case raises an interesting question: can subscription-based research companies…

Newsletter 13 September 2023: A.I. changes everything; SOS for S&S; optimize/pessimize

Newsletter 13 September 2023: A.I. changes everything; SOS for S&S; optimize/pessimize

Week 9: George Colony nails it: reading stuff for us is AI’s job. Also: leveraged burnout at Simon & Schuster, KDP spies on your toolbox, plus 3 people to follow, 3 books to read, and pluggerating. Why A.I. upends everything, according to George Colony There are two common perspectives on the rise of generative A.I.,…

Analysts, the Dunning-Kruger Effect, and the Gartner Hype Cycle

Analysts, the Dunning-Kruger Effect, and the Gartner Hype Cycle

A little knowledge is dangerously misleading. That’s the message of the Dunning-Kruger effect, in which ignorant people think they’re smart. It’s the message of the Gartner Hype Cycle, in which people get overenthusiastic about new technologies. And it’s the reason that analysts, over and over again, get overenthusiastic about whatever’s new. In 1999, the psychologists…

How a Forrester analyst thinks about the robots taking your job
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How a Forrester analyst thinks about the robots taking your job

Robots and other forms of automation are going to transform the job market, but how much? There are four points of view. And that’s a good way to understand what it means to be an analyst. The pessimist looks at the decline of jobs like secretary or factory worker and sees the same pattern in automation…

Do we choose our future, or does it choose us?
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Do we choose our future, or does it choose us?

Do you choose your path? Or are you making choices with consequences you can’t imagine? I was thinking about the choices that got me hired at Forrester, a 20-year job that determined my career and my future as an author. I’d like to tell you it was a deliberate and intelligent choice, but it’s way stranger than…