Why you should draft copy for your book publicist

Why you should draft copy for your book publicist

ByJosh Bernoff

If you’re fortunate enough to afford a book publicist, the chances of your book succeeding go way up. Publicists are experts at language that persuades reviewers, bloggers, and influencers to write about your book. But I’m convinced that you, and not they, should write the first draft of the marketing copy. Marketing activity for a…

Write the marketing pitch first, before you build the product

Write the marketing pitch first, before you build the product

ByJosh Bernoff

Trying to figure out what you’re building? Figure out first how you’re going to sell it. Write that. Then you’ll know what to build. When Charlene Li and I sat down to plan our book, we needed to start somewhere. She had a lot of great ideas about social media, but we didn’t know which of those…