Secrets of 3 successful book launches: connecting ideas and people

Secrets of 3 successful book launches: connecting ideas and people

ByJosh Bernoff

I’ve been studying successful book launches. The key is a self-reinforcing surge built on ideas and people, together. Let’s start with preliminary results from my author survey. Among 172 published nonfiction authors, the most successful book promotion tactics were the following (in this order): Public speaking engagements. Solicit back-cover blurbs. Encourage people to post Amazon…

The right and wrong way to volunteer to help on Facebook

The right and wrong way to volunteer to help on Facebook

ByJosh Bernoff

My non-profit needs to build an online community with some very specific requirements and a completely new Web site. So I posted for help on Facebook. I got some great responses and some awful ones, which revealed a lot about the business netiquette of social media. While messages on Facebook are informal, they succeed only when they’re…