5 ways to make old ideas new

5 ways to make old ideas new

Some business ideas seem to hang around forever. They’re timeless. Porter’s Five Forces, Net Promoter Score, consumer segmentation, leveraged buyouts, annual sales bonuses, performance reviews, hierarchical reporting structures, networking . . . these are concepts that, with all their flaws, seem to be a persistent part of the business world. If you’re writing about crypto,…

Is your book topical or evergreen? Timely or timeless?

Is your book topical or evergreen? Timely or timeless?

There are two basic ways to approach the content that goes into a book. You are creating topical content that’s relevant based on current trends and events. Or you are creating evergreen content that will have value for many years to come. If I can shamelessly steal terminology from Scott Monty’s estimable podcast and Substack,…