Everybody is under the influence of disinformation bots (except you and me)
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Everybody is under the influence of disinformation bots (except you and me)

ByJosh Bernoff

I strongly recommend that you take a look at Eric Schwartzman’s new article in Fast Company, “Bot farms invade social media to hijack popular sentiment.” Schwartzman’s deeply researched piece explains how malign actors are using banks of actual mobile phones, spoofed to appear as actual independent people, to manipulate sentiment about everything from actions in…

A podcast that gets to the heart of writing without bullshit
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A podcast that gets to the heart of writing without bullshit

ByJosh Bernoff

I recently did a Skype interview with Paul Gillin and Eric Schwartzman, the coauthors of Social Marketing to the Business Customer and proprietors of the B2B branch of the outstanding podcast For Immediate Release. Paul and Eric gave me a chance to talk about what I’m passionate about: the lack of candor in most business communication, how…