How to create productive engagement between freelancer and client

How to create productive engagement between freelancer and client

ByJosh Bernoff

When freelancers get together, they complain about clients. “You won’t believe what she’s making me do.” “He thinks he has the right to spell words any way he wants.” “They’re violating all the rules of design and logic.” When clients get together, they complain, too. “Everything has a price tag.” “He didn’t listen to me…

Avaya should learn the buzzword lesson of its own parody video
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Avaya should learn the buzzword lesson of its own parody video

ByJosh Bernoff

Avaya put out an amusing video (embedded below) that pokes fun at all the buzzwords we use around the office (“disruptor,” “hit the ground running,” “seamless”). It’s embarrassing, since we all use these buzzwords. Including, unfortunately, Avaya. Here’s an excerpt of what it says on Avaya’s “Company Overview” page (I’ve highlighted the buzzwords and meaningless claims…