Seth Godin wrote the book on permission marketing — the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. You know, like a mailing list. Marketers have turned this on its head with a new kind of marketing: harassment marketing. Those are marketing messages that…
I get one or two emails a day from Trump or one of his friends. They are clearly designed for people who don’t use their brains on a regular basis. Take a look at the example below. I got on this list because I answered a “survey,” and I stayed on it because I’m curious…
It’s hard to think long-term right now, with everything changing rapidly. But you don’t have to react — and communicate — as if your time horizon is measured in hours. Think a few weeks ahead, and your messaging will look a lot smarter. I thought of this because of the string of messages I got…