Harassment marketing

Harassment marketing

Seth Godin wrote the book on permission marketing — the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. You know, like a mailing list. Marketers have turned this on its head with a new kind of marketing: harassment marketing. Those are marketing messages that…

Based on emails, the Trump campaign thinks I’m an idiot.  His opponent does, too.
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Based on emails, the Trump campaign thinks I’m an idiot. His opponent does, too.

I get one or two emails a day from Trump or one of his friends. They are clearly designed for people who don’t use their brains on a regular basis. Take a look at the example below. I got on this list because I answered a “survey,” and I stayed on it because I’m curious…

Stop chasing your tail. Think a few weeks ahead. Your crisis messaging demands it.

Stop chasing your tail. Think a few weeks ahead. Your crisis messaging demands it.

It’s hard to think long-term right now, with everything changing rapidly. But you don’t have to react — and communicate — as if your time horizon is measured in hours. Think a few weeks ahead, and your messaging will look a lot smarter. I thought of this because of the string of messages I got…