The value of Bill Birchard’s eight S’s for strong business writing
|

The value of Bill Birchard’s eight S’s for strong business writing

In the Harvard Business Review, writing coach Bill Birchard describes how the brain responds to business writing and recommends ways to write better. His analysis generates some fascinating insights, but one key point is missing: business writing works only if if causes the reader to act. It’s worth your time to read Bill Birchard’s “The…