GE’s future is digital, says CEO John Flannery. Does that mean anything?

GE’s future is digital, says CEO John Flannery. Does that mean anything?

ByJosh Bernoff

We use some words so often they lose meaning. “Digital” is one of those words. When GE CEO John Flannery says the future is digital, I get confused. If I’m too dumb to understand this, how many of his other readers are similarly ignorant? A little more clarity — and a review from an editor…

The lesson of Juicero: corporate writing should not sound like a superhero movie
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The lesson of Juicero: corporate writing should not sound like a superhero movie

ByJosh Bernoff

It’s been a tough week for Juicero, a startup company that makes an internet-connected juicing machine. Some Bloomberg reporters figured out you could make juice from the juice packs without using the Juicero machine at all. The CEO’s response on Medium is completely ineffective, because he can only see the world from within his limited, Silicon-Valley…