Most experienced businesspeople have a T-shaped knowledge and skill profile. Here’s how that looks: For a writer and editor like me, the deep part is knowledge of what works in business writing and business book publishing. The broad part includes the topics I’ve ghostwritten or edited books about, including AI, marketing, PR, social media, management,…
We use some words so often they lose meaning. “Digital” is one of those words. When GE CEO John Flannery says the future is digital, I get confused. If I’m too dumb to understand this, how many of his other readers are similarly ignorant? A little more clarity — and a review from an editor…
It’s been a tough week for Juicero, a startup company that makes an internet-connected juicing machine. Some Bloomberg reporters figured out you could make juice from the juice packs without using the Juicero machine at all. The CEO’s response on Medium is completely ineffective, because he can only see the world from within his limited, Silicon-Valley…