When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…
Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just inside-out advertising. No, I think there’s more to it than that. I’m considering this as I prepare for three upcoming conferences. Starting tomorrow, May 2, I’ll be at…
Medium CEO Ev Williams posted that he’ll be pivoting the company toward a mysterious new business model: [W]e are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want…