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10 ways to tell true experts from pretenders
Truth and Influence

10 ways to tell true experts from pretenders

ByJosh Bernoff February 16, 2023May 3, 2023

I’m getting pretty sick of people who try things once and then become experts, ready to tell you how to do what they did. The internet is full of these pretenders. I have a bookshelf full of books of advice for authors, most of which are not worth the 25 minutes it would take to…

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Analysts talk, consultants listen
Reflections

Analysts talk, consultants listen

ByJosh Bernoff May 8, 2017May 3, 2023

I spent 20 years as an analyst at Forrester Research. Now I sell my insights to companies and prospective authors as a consultant. While analysts and consultants have a lot in common, their approaches are different. The analyst focuses on talking over listening This is based on my experience as an analyst, working with and competing…

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